June 30, 2020

  1. Upcoming Virtual Event
  2. Summer Institute
  3. Raffle!
  4. Joyce E. Smith Honored
  5. NACAC AP Update
  6. AmazonSMile
  7. Counselor Resources
  8. College Fairs
  9. Special Interest Groups
  10. PCACAC Giving
  11. Join PCACAC's Team
  12. Calendar of Events
  13. Messages and e-List
  14. Connect With Us

Welcome to the Anchor Splash!

...created to share the hottest activities and trends in the world of college admissions! 


Counselor Resource Center

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Upcoming Virtual Event:

PCACAC is hosting a community conversation: "Anchoring Yourself to Begin an Anti-Racism Journey" on Thursday, July 16th at 11am. Dr. Clyde Pickett, Chief Diversity Officer at Minnesota State Colleges and Universities, will offer opening comments and facilitate our discussion. An invitation and registration details will be emailed to our members soon. We hope you will join us!

2020 Virtual Summer Institute

Monday - Wednesday, July 27-29   Hosted by Longwood University Admissions Office 

We hope you'll join us for our virtual 17th Annual Summer Institute. Using a personalized setting, this event is uniquely designed to provide training, networking opportunities and leadership development for new and mid-level college admission and counseling professionals who assist students in the transition from high school to college. The Institute offers a lineup of sessions that promise to motivate and educate professionals on both sides of the desk. Your participation furthers our mission to support and advance college admission professionals like yourself as you guide your institution, students, and families in an ethical manner. 


 Schedule At-a-Glance: 
  • July 27, 4-5pm - Mentoring Session
  • July 28, 9am-2:45pm - Opening, Breakout and Mentoring Sessions
  • July 29, 8:15am-12:30pm - Mentoring, Breakout and Closing Sessions


MEMBERS ATTEND FOR FREE!  New members may join during registration for $45 (see instructions below). New memberships will be extended through September 30, 2021. REGISTER NOW! Registration closes at midnight on July 20, 2020. Space is limited to 150 participants in order to offer a more personal approach to the mentoring portion of the program. ADMIN HELP:  

  • Current members:  Members attend for free. Only key contacts may register multiple current members at once. Email [email protected] if you need a list of who those individuals are.

  • New members:  If you are registering someone who is NOT a current PCACAC member, enter THEIR email address in the NEW USER section on the registration form. Please DO NOT use your email address.  You may register multiple new members at once and pay under one invoice. 

  • New staff with names TBD:  If you would like to register new staff but do not yet know who they are, you may register using a "fake" email address (i.e., info[email protected], [email protected], etc.). Enter TBD for their name(s) and be sure to include your information under the "Additional Contact Information" section on the registration form so we know who to send a copy of the invoice/receipt to. Please email final names, etc. to [email protected] by July 20.


PCACAC office:
Rhonda Douthit, Executive Assistant & Site Director
[email protected] | 434-989-7557 

Co-Chair:  Butch Hamilton, St. Mary's Ryken High School (MD)
Co-Chair:  Kevin Zimmerman, Shenandoah University (VA)
PD Chair:  Alice Robertson, Chantilly High School (VA) 


Our 56th Annual Conference will be held at the Marriott Virginia Beach Oceanfront from April 18-20, 2021. To kick off advertising for the event, we're holding a raffle for a two-night stay with breakfast for two at the hotel (subject to blackout dates and availability). Each $5 contribution will earn you a chance in the drawing ($5 = 1 chance; $10 = 2 chances, etc.), to be held on Wednesday, August 5, 2020. The winner will be notified by email and a certificate for the stay will be mailed. The certificate is good through May 1, 2021. Your contributions will go to our endowment fund - created to help counselors whose schools, districts or programs are underfunded and/or who need extra support. With your support, we can provide additional professional development opportunities, programming, and materials for those counselors most in need. Sign up for the drawing at and good luck! 

Joyce E. Smith Honored by Rep Don Beyer (D-VA)

The Congressional Record for June 22, 2020 includes these remarks and more from Rep. Don Beyer (D-VA) honoring Joyce Smith's service as NACAC's CEO, "Madam Speaker, Ms. Smith has worked tirelessly on behalf of students around the country and world, helping to ensure they reach their academic dreams and fulfill their
potential. The profession and the college application process are constantly changing but
Ms. Smith has led the association with distinction.
Our students and our colleges are better because of Ms. Smith’s leadership. Please join me in wishing Ms. Smith the best in her retirement."


NACAC Admission Practices Committee Update: Draft Revised Code of Ethics

The Admission Practices Committee has completed a first draft of a revised code of ethics with the working title NACAC’s Guide to Ethical Practice in College Admission. The committee believes this new guide sustains the long-held values of NACAC members while recommending best practices to support those values.

Before presenting the revision to the Assembly for a vote, the NACAC Board of Directors and the AP Committee are asking for member feedback on the proposed guide. Members have the opportunity to review and comment on the draft through July 15.

Giving made easy...AmazonSmile 

AmazonSmile customers can now support Potomac and Chesapeake Association for College Admission Counseling in the Amazon shopping app on iOS and Android mobile phones! Simply follow these instructions to turn on AmazonSmile and start generating donations.
  1. Open the Amazon Shopping app on your device
  2. Go into the main menu of the Amazon Shopping app and tap into 'Settings'
  3. Tap 'AmazonSmile' and follow the on-screen instructions to complete the process
If you do not have the latest version of the Amazon Shopping app, update your app. Click here for instructions.

 Counselor Resource Center

Take a look at upcoming events for high school counselors:

If you are a member and would like us to post your event, please email details to Chair Kathleen Martin at [email protected].  (See below for posting of college fairs.)

College Fairs

PCACAC's College Fair/College Nights committee is looking for more volunteers, specifically from the college side.  Please consider joining this very talented and hard-working group of professionals who directly impact the students of our region.  For more information, please contact Sanjay Mitchell, Chair of the CF/CN committee at [email protected].

Advertise your fair for free!

Click HERE to add your fall 2020 fair to the list for FREE! Updates are made available to members as fairs are submitted.

Get a jump on your planning and add these events to your calendar:  

Connect with our College Fair/College Night Chair, Sanjay Mitchell, at [email protected].

SIGs - Special Interest Groups

A SIG is a Special Interest Group that brings colleagues together to explore a topic or population in higher education/    K-12 through discussion, networking and resource sharing. PCACAC has served as a leading affiliate in many ways including launching our very own SIGs at our 2018 Conference. We have grown from 3 to 5 SIGs in just one year, to include: African-American, LatinX, Independent Education Counselors/Consultants, Rural, and First-Generation College Students.

To learn more, connect with our SIGs Chair, Alison Weston at [email protected] 

We simply can't do it without you!

PCACAC invites you to contribute to our new endowment fund - created to help counselors whose schools, districts or programs are underfunded and/or who need extra support.  With your support, we can provide additional professional development opportunities, programming, and materials for those counselors most in need.  GIVE HERE

Click on this icon to visit our online calendar of events:

PCACAC Messages & e-List

Want to see past messages sent via our Contact Center (separate from the e-List)?  Login at > go to the ‘My Profile’ Quick Link button > hover over My Profile > select the Messages drop-down.

Subscribe to our e-list and share your news with other members:  Login at > go to the ‘My Profile’ Quick Link button > select My Features > E-lists > toggle the OFF/ON button for Subscribe and Email Delivery. 

Connect With Us

Potomac & Chesapeake Association for College Admission Counseling (PCACAC)

PO Box 8308, Charlottesville, VA 22906 | 434-989-7557  | [email protected]