2018 Summer Institute

University of Richmond
Queally Center | 30 UR Drive
Richmond, VA

Join us July 9-10 for our 15th Annual Summer Institute at the University of Richmond, with college tours to follow on July 10 and 11!

Using a personalized setting, this event is uniquely designed to provide professional development, networking opportunities, training, and leadership development for new and mid-level college admission and counseling professionals who assist students in the transition from high school to college. The two-day institute promises a lineup of sessions of interest to both sides of the desk. 

Your participation furthers our mission to support and advance college admission professionals like yourself as you guide your institution, students, and families in an ethical manner.

Our team looks forward to planning another special event for you!  Check back regularly for updates.

Chair:  Alice Robertson, Chantilly High School (VA)
Chair: Kate Perry, William and Mary (VA)
PCACAC/NACAC Grant:  Jennifer Williams, Jemicy School (MD)
College Tours:  Rosemary Martin, St.John's College High School (DC)
PCACAC office:  Rhonda Douthit, Executive Assistant, [email protected], 434-989-7557

Members may login at www.pcacac.org to access details on past professional development events, such as session materials, program schedules, Keynote speakers, faculty, sponsors, and grants/scholarships offered.


Registration closed on June 24, 2018, but for those attending here are some THINGS YOU'LL NEED TO KNOW.



Download Socio Event App on your Android or Apple device:

  1. https://download.socio.events/app/MA%3D%3D
  2. Set up your account profile.
  3. Search for “15th Annual Summer Institute” – Select and connect!
  4. While at the event, shake your phone to discover who is around you and exchange profiles with a click of a button!


SIGN UP for a time slot to get your headshot taken for only $10 by our professional photographer, Cristie Harold, from Cristie & Co.  Payment will be made directly to Cristie at the time your photograph is taken. Cash or credit cards accepted. Space is limited, so sign up right away!


Thank you to those who submitted an application for consideration as a faculty member for our 15th Annual Summer Institute.  Selected faculty have been notified.

Keynote Speakers:  We are excited to announce that President Ronald Crutcher and Vice President for Enrollment Management Stephanie Dupaul will deliver a “fireside chat” addressing higher education issues of access, affordability, and inclusion. As college admission professionals, what is your role in promoting these values?

PROGRAM SCHEDULE:  Following is and outline of the schedule. Click on the session titles to view presentations (posted as received).


Early arrivals can check in starting at 4:00pm on Sunday, July 8.

Monday, July 9

9:00am Registration and Check-in

General Session 1
What's Your 'Why'?

12:15pm Welcome & Luncheon

A Sessions (3 breakouts)


Networking Break
Hosted by University of Richmond

3:00pm B Sessions (4 breakouts)
4:30pm Campus Tours
5:30pm Cocktails & Continuing the Conversation
Hosted by University of Richmond
7:30pm Dinner & Fireside Chat
Hosted by University of Richmond

Tuesday, July 10

8:00am Breakfast

C Sessions (4 breakouts)

10:15am Networking Break
Hosted by University of Richmond
10:30am D Sessions (4 breakouts)
12:00pm General Session 2 and Lunch
Knowing What We Know Now: Identifying Trends and Solving Problems
1:45pm Room check-out for those not attending college tours
3:30pm College Tour & Dinner, Randolph-Macon College

Wednesday, July 11: 
Room check-out; college tours to VCU and UMW from 7:00am - 1:00pm

We will be visiting Virginia Commonwealth University and the University of Mary Washington.  A light breakfast and lunch will be provided.




Lodging is included in the registration fee and will be in the University of Richmond Gateway Apartments.  Bed and bath linens are included:  fitted/flat sheets, pillow, pillow case, blanket, mattress pad, 1 bath towel, 1 washcloth, 1 bath mat – groups staying more than 2 nights receive 2 bath towels and 2 washcloths.  Clothes hangars are not provided.


The National Association for College Admission Counseling (NACAC) has generously provided PCACAC with grant money to support participation of a number of school counselors who work in public school systems or at public charter schools at our Summer Institute.  Selected public school counselors receive free registration and free PCACAC membership through September 30, 2019.  Preference was given to counselors serving economically disadvantaged students and/or students from underrepresented populations. 

This year's recipients are:

  • Adam El Shazli, DC College Access Program (DC)
  • Tonya M. James, Sussex Central High School (DE)
  • Britt D'Antonio Lewis, Meade High School (MD)
  • Kristina Nance, Bridges Baltimore (MD)
  • Alicia Oglesby, KIPP DC: College Preparatory School (DC)


Calling all colleges and universities!  We want to bring 120+ counselors and admission professionals to your campus and what better way than to host an upcoming Summer Institute? Submit your proposal to host our 2019 or 2020 Annual Summer Institute today.  Find out how in the Call for Proposals.  It's due June 22, 2018, but let us know if  you need more time.

Call for Proposals

Remembering the 2017 Summer Institute...

Our sincere appreciation goes out to those who generously supported us in 2017:

  • Roanoke College for providing top-notch service, lodging, food, refreshment breaks, meeting space, and campus tours - an amazing staff and campus!
  • NACAC for sponsorship of the Public School Counselor Grant attendees.

Thank YOU for attending our 14th Annual Summer Institute at Roanoke College in Salem, VA. The two-day Summer Institute, held July 17-18, provided professional development to new and veteran college admission and counseling professionals, with a lineup of sessions of interest to both sides of the desk (access presentations below). Some stayed on after the Institute for dinner and a tour of Hollins University on July 18, then tours of Radford University and Virginia Tech on July 19.

Fees and Registration Information
Memo to 2017 SI Registrants
Session Evaluations
Program Schedule
Keynote and Faculty Bios
CEU Report Log
Mobile Application

A Special "Thanks" to our Keynote Speaker!

Brenda Porter Poggendorf is Vice President for Enrollment and Dean of Admissions and Financial Aid at Roanoke College.  She has served in undergraduate enrollment management for over 35 years, first at Roanoke College in admissions and at Carthage College as Executive Assistant to the President and Vice President for Enrollment from 1988 to 2007.   In fall 2007, she returned to Roanoke College. Additionally, she has served as consultant to several other small private colleges. 

Dr. Poggendorf earned her B.A. from Roanoke College, an M.A.L.S. from Hollins University, and an M.B.A. and Ph.D. in education, leadership and policy studies from Loyola University-Chicago. Her dissertation was on student persistence in college. While she enjoys the art and science of recruiting and retaining students, above all she enjoys playing a small part in helping students achieve their goals.


The National Association for College Admission Counseling (NACAC) generously provided PCACAC with grant money to support participation of a number of public school counselors at the 2017 PCACAC Summer Institute. The following counselors who work in public school systems or at public charter schools were selected for the scholarship:
  • LeKai Butler, The Academy at Virginia Randolph (VA)
  • Penny Deck, Cosby High School (VA)
  • Amelia Simmons, High Point High School (MD)
  • Deandra Smith, DC Prep (DC)
  • Tamara Wolfson, Northwood High School (MD)

Faculty and attendees...