The Potomac and Chesapeake Association for College Admission Counseling
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Virtual 18th Annual Summer Institute
Monday, July 12, 2021, 8:00 AM to Wednesday, July 14, 2021, 1:00 PM EDT
Category: PCACAC Events

2021 Virtual Summer Institute

Monday - Wednesday, July 12-14
Hosted by Radford University Admissions Office

Co-Chair:  Butch Hamilton, St. Mary's Ryken HS (MD)
Co-Chair:  Kevin Zimmerman, Shenandoah University (VA)
PD Chair:  Alice Robertson, Chantilly High School (VA)

PCACAC office:
Rhonda Douthit, Executive Assistant & Site Director
[email protected] | 434-989-7557

Registration is now open for PCACAC's Virtual 18th Annual Summer Institute! 

Using a personalized setting, this event is uniquely designed to provide training, networking opportunities and leadership development for new and mid-level college admission and counseling professionals who assist students in the transition from high school to college. The Institute offers a lineup of sessions that promise to motivate and educate professionals on all sides of the desk. Your participation furthers our mission to support and advance college admission professionals like yourself as you guide your institution, students, and families in an ethical manner.


Registration is open through Sunday, July 11.  
Need a scholarship in order to attend this event? Email [email protected].


  • Member rate:  $35/person
  • Non-member rate:  $80/person

PCACAC's annual membership is $45 (Oct 1 - Sep 30).  Anyone who joins during SI registration will receive the membership rate for registration ($35) and membership through September 30, 2022 (for a total of $80).

Zoom links will be sent to registrants shortly before the Institute.



4-5PM:  Welcome and General Session 1

5-5:15PM:  Mentoring Session


A SESSIONS - 10:15-11:15AM:

  • Session A1:  College Counseling 101
  • Session A2:  College Admissions 101 (+ Some 200-300 Level Stuff As Well)
  • Session A3:  The Visitor Experience - Welcome to Campus!
  • Session A4:  Finding True North In a Demagnetized World - Ethics in College Admissions
  • Session B1:  Social Media Professionals in Admission
  • Session B2:  Shaping Conversations and Communications for Student Success
  • Session B3:  Fun & Games: How to Guide Your Prospective Student-Athletes
  • Session B4:  Dear College: How to Write a Compelling Letter of Recommendation
  • Session C1:  Tackling the College Essay
  • Session C2:  Application Review: Mysteries Revealed
  • Session C3:  Historically Excluded Groups
  • Session C4:  Career Pathways


8:45-9:15AM:  Mentoring Sessions

D SESSIONS - 9:30-10AM:

  • Session D1:  Taking the Lead in Your Career
  • Session D2:  How to Plan, Implement and Succeed as a Territory Manager
  • Session D3:  Financial Aid: The Purpose, Process, and Procurement of Money for College
  • Session D4:  Inspiring Success for Families Through the College Process

10:45AM-12PM:  Closing Session - The new "New": Transitioning to the Changed Landscape

Session descriptions and presenters will be provided in the Socio web and mobile app shortly before the conference.


  • Current members:   Only key contacts may register multiple current members at once ("Linked Profiles").  Email [email protected] if you need a list of who those individuals are.  Current members may register themselves and non-member guests.

  • New members:  If you are registering someone who is NOT a current PCACAC member, enter THEIR email address in the NEW USER section on the registration form.  Please DO NOT use your email address.  You may register multiple new members at once and pay under one invoice. 

  • New staff with names TBD:  If you would like to register new staff but do not yet know who they are, you may register using a "fake" email address (i.e., [email protected], [email protected], etc.).  Enter TBD for their name(s) and be sure to include your information under the "Additional Contact Information" section on the registration form so we know who to send a copy of the invoice/receipt to.  Please email final names, titles, and email addresses to [email protected] by July 7.

Registration fees are non-refundable.  PCACAC reserves the right to cancel an event if there is insufficient registration.  In the event of cancellation, registration fees will be refunded.

PCACAC is a non-profit, 501(c)(3) organization, Federal Tax ID #: 54-1924911.


Contribute to our new endowment fund - created to help counselors whose schools, districts or programs are underfunded and/or who need extra support.  With your support, we can provide additional professional development opportunities, programming, and materials for those counselors most in need.

Click on the icon above or visit


Sport your PCACAC gear throughout the year! To order with an embroidered PCACAC anchor logo visit our LANDS' END SITE.